How to Write Engaging Instagram Captions That Your Followers Will Love


How to Write Engaging Instagram Captions That Your Followers Will Love

write engaging instagram captions Jasmine Williams Media

Think Instagram is all about your ~aesthetic~? Think again.

While posting amazing pictures is a key component of any successful Instagram strategy, what goes underneath the picture can make all the difference in getting people to stop scrolling and engage with your post.

That’s right, I’m talking about the caption. Instagram gives you 2,200 characters to play with so be sure to make them count. Whether you’re looking to build your personal brand or grow your company’s social media following, here are three key tips on how to write engaging Instagram captions that will get your followers to double-tap.

1. Get Personal

Social media gets a bad rap for just being a highlight reel. But these days, people can see right through somebody who only posts the happy, shiny moments. And quite frankly, it comes across a little inauthentic.

Try mixing in some real talk between all the #goals posts. Get vulnerable and share things that might be hard for you to talk about. Influencers like This Renegade Love and Mallory Rowan are amazing at this and as you can see, the engagement speaks for itself.

View this post on Instagram

I probably can’t go a full 48 hours without thinking my legs are too big. ⠀⠀ But what I will never do is photoshop away the things that make me human. ⠀⠀ I’ve always been self-conscious about my “thunder thighs”, and I’ve always held the most cellulite in the back of my legs. ⠀⠀ Social media has made me hyper-aware of it because there are seemingly flawlessly smooth legs all around me. ⠀⠀ Literally, they are E 👏🏼 VE 👏🏼 RY 👏🏼 WHE 👏🏼 RE.👏🏼 ⠀⠀⠀⠀ The right photo may look more on par with what we see on Instagram, but what it doesn’t look like is MY REAL FREAKING LEGS. 😅🤦🏼‍♀️ ⠀⠀⠀⠀ So remember… 1. Not everything on here is real 🙅🏼‍♀️ and 2. Your small action of smoothing some skin on a photo can have a huge impact on a 15 year old sitting at home scrolling through Instagram. ❤️ ⠀⠀ You are beautiful and your body is normal because it is your body.✨ ⠀⠀ #loveyoself #donteditme #selflovefirst #beachwalks #cellulite #celluliteisnormal

A post shared by Mal | biz educator & hypeman (@malloryrowan) on

Of course, posts like these shouldn’t just be about getting all the likes. Ultimately, it’s about being relatable to your audience and showing that you’re a real person with flaws.

And even if you manage a brand account, these tips can still apply. Getting personal as a brand might look like a behind-the-scenes picture or an “Ask Us Anything” post. Remember that people connect with people, so the more you show the human element of your business, the better.

2. Use Humour

You don’t have to try and be a comedian but if you’ve ever spent way too much time scrolling through Instagram and laughing at memes, you know that humour can be a powerful engagement tool.

For example, let’s say you post a photo of yourself in a new dress. You could say something cute like “Eazy breezy” or something a little funnier like “OMG GUYS THIS DRESS HAS POCKETS.” Which caption would make you hit the like button? Methinks it’s the latter.

For company accounts, repurposing funny tweets and posts quote graphics can be an effective way to inject a little humour into your social media while maintaining a consistent brand. In fact, I used this exact strategy for Futurpreneur’s Instagram and saw our engagement skyrocket from 20-30 likes per post to 200-300.

The key here is to find your voice. The kind of humour you would use as an edgy fashion blogger compared to a motivational speaker will obviously be different so keep your tone and audience in mind. At the same time, don’t overthink it. Try things out and see what happens.

3. Add Value

At the end of the day, content marketing is all about adding value to your audience’s life in some way, whether that be a relatable post that brightens up their day or an actionable tip that they can apply to their lives.

While a short and sweet caption like “Cheers to the weekend!” can work in a pinch, it’s not very original and honestly, feels lazy. Whether it’s a piece of advice, a personal reflection, or a funny story, whenever you post on Instagram, think to yourself – “What can my audience gain from this?”

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Happy #SundayFunday! Lol just kidding I run a business. 👩🏾‍💻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But real talk, lately I've been really feeling the idea of work-life integration over work-life balance. Whether it's a coworking date with a fellow freelancer or calling a friend on the way to a meeting, there are so many ways for these aspects of my life to coexist. Keeping them separate just doesn't work for me. What do y'all think? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷 @wework via @happy.on.mondays⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #worklifebalance #worklifeblend #workplace #worklife #lifeisbeautiful ⠀ #communityovercompetition #buildyourempire #getshitdone #toronto #youdeserveit #myownboss #coworkinglife #officevibes #womenpower #torontocoworking #coworking #entrepreneurship #femaleentrepreneur

A post shared by Copy + Content Strategy (@jasminewilliamsmedia) on

When you take the time to write thoughtful captions that have your audience’s needs and wants in mind, you will start to build a deep connection between you and your followers and ultimately, give them a reason to keep coming back.


2 Responses

  1. […] the same 20 hashtags into your caption will not guarantee you reach anymore. #SorryNotSorry is what the folks at Instagram would probably […]

  2. […] TIP: If you want to maximize your content’s social media engagement, make sure every post is accompanied by a compelling visual. Buffer offers two free tools to help […]

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