Content marketing consultant for expert-led brands.
Your audience is smart. Your content should be too.
I help values-driven founders, consultants, and B2B brands turn their expertise into sharp, search-savvy content that ranks, resonates, and calls in the right people.
Without watering down their voice or overwhelming their audience.
You do incredible work.
Point. Blank. Period.
But your current content and messaging don’t completely capture your brilliance.
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It doesn’t sound like you.
It’s too stiff, girlboss-y, or giving LinkedIn Thought LeaderTM energy (in the worst way).
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It’s not doing its job.
Your blog posts aren’t ranking. Your service pages aren’t converting. And your emails aren’t getting clicks.
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It still speaks to where you were, not where you are now.
With outdated positioning or a voice that no longer fits.
Here's what I do.
As a content marketing consultant, I don’t just “write words.”
I speak your language—whether it’s creative, technical, or somewhere in between—and translate it into messaging your dream clients actually understand and act on.
I take a layered approach that blends:
- Content and SEO strategy
- Jobs-To-Be-Done theory
- Sales psychology
- Voice-of-customer interviews
- Journalistic research
- Trauma-informed copywriting
- Emotionally-resonant storytelling
The result? Content that reflects your voice, supports your goals, and moves people from “What do you even do?” to “How do I hire you?!”
Content marketing consulting services that make the words work.
You’re rebranding, launching, or shifting focus—and the words have to land.
These services make sure they do.
Website Copywriting
Voice-driven, SEO-informed website copy that captures your personality, sharpens your positioning, and attracts better-fit clients.
Content Writing
Human-first, search-friendly blog and thought leadership content that educates, builds trust, and drives visibility.
Content Strategy Intensive
A 90-minute working session to solve your biggest content marketing challenges, from copy and content audits to offer positioning and visibility strategy.
Don't take my word for it.
In the years Jasmine has worked with us, she has come to understand our audience very well. She works independently and writes with a clear, thoughtful voice that resonates with our sophisticated audience across different industries.
You really captured my voice, and you added great value to the topic. So excited we’re working together!
New York Times
Bestselling Author
She impresses me every time. She could take direction and feedback, adopt our unique brand voice and deliver on everything we threw at her.
Forget The Funnel
I felt quickly enabled to enter a working relationship that would allow us maximum autonomy.
If you’re on the fence about working with Jasmine, I’d say do it!
You won’t be disappointed. Jasmine is sharp, flexible, reliable, collaborative, curious, open, and a great writer.
Blueboard Inc.
A little about me
(and how I can help you).
Hi! I’m Jasmine.
I’m a content marketing consultant, copywriter, and community builder for creative founders, consultants, and B2B software brands.
I help people turn their expertise into clear, compelling content that captures what they do and gets results.
Over the years, I’ve written for brands like Sprout Social, Jane App, and Shopify. I’ve spoken at events like Thinkfic’s Think in Color and Creator Week, and I’ve been featured in the Toronto Star, Marketing Brew, Girlboss, and Later.com.
Outside of client work, I’ve launched a course (three cohorts!), sold digital products, dabbled in business coaching, and built a virtual coworking community for creative entrepreneurs (more on that next).
(Mostly) free tools for creative freelancers
As a creative freelancer, I’ve had to figure a lot of stuff out on my own.
These tools — and my virtual coworking community — help freelancers skip to the good part: doing work they enjoy, for clients that pay well.
The Reach Club
A cozy virtual coworking space for when you’re tired of doing it all alone.
Get a peek inside my business. Plus tips and tools for your own.
Subscribe to Freelance Curious, my weekly-ish email newsletter for freelance creatives who want more structure and less chaos.
From my brain to your inbox. Most Tuesday nights.
Join 1,500+ freelancers and creatives who get my emails. No spam, ever. Unsubscribe anytime (I’ll try not to miss you too much).
Let’s get you where you want to go.
Book a free intro call to get started.
We’ll talk through what’s working, what’s not, and what your next best content move could look like.
Frequently asked questions
What is a content marketing consultant?
A content marketing consultant helps you figure out what to say, where to say it, how to make it resonate with the right people, and drive results.
What does a content marketing consultant do?
I help you determine what kind of content you need and how to make it actually work for your business. That could mean clarifying your messaging, developing a strategy, or writing the words themselves.
Here are a few recent projects I’ve worked on:
- A content strategy intensive for a career coach looking to improve website conversions
- Long-form SEO content for a social media and community platform
- Website copywriting for a burnout coaching practice preparing to launch
How is a content marketing consultant different from a writer?
A writer focuses on delivering content you’ve already planned, like blog posts, landing pages, emails, etc. A content marketing consultant helps you step back, look at the bigger picture, and figure out what content you need, why, and how to make it work harder for your business.
I help clients clarify their goals, refine their message, and develop a strategy. Then, I either write the content or guide its creation.
How much does a content marketing consultant cost?
It depends on the scope and format. My Content Strategy Intensives start at $750. Website copy projects range from $1,200–$3,000+. Long-form content typically runs $750–$1,000+ per article. Custom projects start at $2,000. All prices are in CAD.