Your
one-stop
content
marketing shop.
Let’s work together to develop and execute a content marketing plan that
feels authentic to your brand,
and leverages your unique talents and strengths.
I often see founders and marketing managers struggling with the same problems.
You’re a little lost in the sauce when it comes to your content strategy. You’re pretty comfortable creating content, but you have a nagging feeling that things could be a whole lot better.
You have a content plan, but you don’t have the high-level talent to execute it in a way that captures your brand’s unique voice and resonates with your audience.
You need more than words on a page. ChatGPT can only get you so far. You need a strategic creative partner that can produce top-notch copy and content and provide high-level messaging and communications support so your content drives results.
Sound familiar?
Get the flexible, hands-on, expert content marketing support you’ve been searching for.
Are you a solopreneur who’s just dipping your toes into content marketing?
Or an experienced founder or marketing manager who needs a content partner who can deliver ready-to-publish content with minimal edits?
These consulting packages will meet you where you are and get you where you need to go.
90-Minute Content Strategy Intensive
Key Features:
- 90-minute consultation call
- Access to templates & resources
Looking for clear guidance or feedback on your content marketing efforts?
This 1:1 session will give you the clarity and direction to produce content that drives results.
The best part? You get to pick what we cover.
Content ideation
What kind of lead magnet should I create? What should I post on social?
Content audits
Can you review my landing page/website copy/newsletter and give me your thoughts?
Content workflows
How can I create a consistent content marketing system?
Content strategy
What type of content should I create to drive the most results? Where should I focus my time and energy?
Thought leadership and personal branding strategy
How can I use content to build my brand and position myself as a thought leader in my industry?
30-Day Content
Marketing Pilot
30-Day Content Marketing Pilot
Key Features:
- 3 custom content deliverables
- Project planning call
- Access to templates and resources
- Email and text support
Looking to invest in a few key content assets, like updating your website copy or creating a new email sequence?
The 30-day Content Marketing Pilot is perfect for getting smaller projects off the ground (or if you want to test out a potential long-term partnership).
Blog Posts
Website page copy
Email sequences
Social media posts
Email newsletters
Sales pages
Lead magnets
White papers
90-Day Content Marketing Sprint
Key Features:
- 9 custom content deliverables
- Monthly project planning call
- Access to templates and resources
- Email, Slack and text support
Don’t need long-term support but have some content marketing projects you need to get off the ground?
The 90-day Content Marketing Sprints is perfect for business owners wanting to get off the content hamster wheel, produce evergreen content drive, and continue to drive results long after you hit publish.
Blog Posts
Website page copy
Email sequences
Social media posts
Email newsletters
Sales pages
Lead magnets
White papers
Fractional CMO Retainer
Key Features:
- 3 custom content deliverables/month
- Monthly project planning call
- Access to templates and resources
- Email, Slack, and text support
- Monthly 60-minute coaching session
- Quarterly 90-minute content strategy intensive
Need content strategy, execution, and ongoing support but not ready to commit to a full-time hire?
The Fractional CMO Retainer is for you. You’ll get all of the content deliverables of the 90-Day Sprint, with additional 1:1 consulting time for brainstorming and strategic planning.
Offer design and conceptualization
Determine a new offer’s name, key features, and benefits.
Launch support
Develop a content marketing plan for your upcoming offer launch.
Key messaging
Create a concise yet engaging UVP statement/elevator pitch that you can use everywhere.
Content strategy
Develop a manageable and sustainable content strategy and workflow based on your strengths, interests, passions, and overall approach to work.
Content ideation
Generate social media, email, blog posts, and lead magnet ideas based on your target audience’s pain points and motivations.
Business coaching and mentorship
Get support to work through roadblocks, navigate challenging situations, and stay accountable to your goals.
Curious about what it’s like to work with me?
Just watch.
Frequently Asked Questions
What's a 'custom content deliverable'?
Since hourly or per-word pricing doesn’t fully capture the total value of a piece of content, I’ve developed a value-based system that combines the flexibility of a custom quote with the structure and ease of a productized service.
A custom content deliverable is essentially a credit that can be applied to a range of services of equal value. You can pick from the following menu of deliverables and mix and match these different services to make your custom package.
Due to length and complexity, some services count as two or three deliverables.
1 deliverable:
- Blog post (<1500 words)
- Website page copy (500-1000 words)
- Email sequence (6 emails or 1000-1500 words)
- Social media post captions (5 captions, or 1000-1500 words)
- 2 email newsletters (400-500 words)
- Lead magnet (500-1000 words)
2 deliverables:
- Sales page (2500-3000 words)
- White paper (3000-4000 words)
3 deliverables:
- E-book/guide (4000-5000 words)
What if I want a deliverable that's not on this list?
Book an intro call, and we can chat! I’ll let you know if it’s a service I can offer and, depending on the complexity, word count, and time commitment, how many ‘credits’ it would work out to.
What happens if we don't complete all deliverables within the project timeframe?
The credit system is somewhat flexible. That’s why they’re structured as 90-day and 6-month containers rather than your typical month-to-month arrangement. We don’t necessarily need to produce three content deliverables every month. Depending on your goals and capacity, we could do two in one month, four in another — you get the idea.
If you have some extra credits at the end of the engagement, we could apply them to a more extensive project like a white paper or ebook. However, with a retainer agreement, you’re not just retaining my services but my availability. Content deliverable credits must be used within six months of the project’s end date, after which they will expire, and you will not be entitled to a refund.
Still have questions?
Just reach out. I’m happy to answer any questions you have. You can book an intro call with me here.
Ready to get started?
You can book a free intro call with me below.