Content strategy consulting for experts ready to work smarter.
Got the credentials and the content, but no clear plan?
The Content Strategy Intensive helps you cut through the noise, focus your message, and finally connect the dots between what you offer and how you show up online.
What's included.
- Pre-call prep and brand research to maximize your session
- Client homework to clarify goals, challenges, and content gaps
- 90-minute content strategy consulting call (recorded for your reference)
- Custom 1-page action plan with clear next steps
- Call recording and transcript so you don’t miss a thing
- Access to JWM templates and resources to make implementation easier
- 20-minute follow-up call to review progress and fine-tune your plan
The Content Strategy Intensive process
Discovery Call
We’ll start with a brief call to confirm the focus and determine if this is the right container for your needs.
Proposal & Booking
I’ll send over a proposal. Once approved, you’ll get your invoice, contract, and calendar link to book your Intensive.
Pre-Call Prep
You tell me what you want to cover, and I’ll do the prep. I’ll review your content and provide recommendations.
The Intensive
We’ll meet over Zoom for a 90-minute strategy session to create a custom plan tailored to your goals.
Action Plan
You’ll receive a 1-page summary with clear next steps, along with a recording and transcript of the call.
Follow-Up
We’ll schedule a 20-minute check-in call 6–8 weeks later to review your progress.
Content strategy consulting client win: Jessica Manca
Jessica, an executive career coach, came to me with a common challenge: how to turn curious website visitors into booked discovery calls.
Her homepage was packed with offers—courses, freebies, coaching—and it wasn’t clear what she wanted people to do next.
During her Content Strategy Intensive, we:
- Clarified her offers and priorities
- Restructured her homepage to spotlight 1:1 coaching
- Simplified her calls-to-action
Within a month, she saw a 31% boost in site visits and double the conversions.
“She really gets it. She pinpointed what needed to change right away, and it made a difference. The quick wins were super quick… and honestly, there’s just something about her energy. It makes me want to actually show up and do the work.”
— Jessica Manca
The Content Strategy Intensive is perfect for:
- Experts with a strong track record and a million ideas, but no clear direction.
- Coaches, consultants, and educators shifting from 1:1 to scalable offers that need a content strategy to match.
- Folks who’ve taken the courses and tried the funnels, but still feel stuck.
- People who’ve been DIY-ing their marketing and are ready for a smarter strategy.
For example, I wasn't sure what to put on the public side sales page and what to use on my upsell (in the cart) page. I was also hard-pressed to describe my avatar to her, so she accommodated my request to work from my draft pages.
That turned out to be a really productive endeavor. I hope to call on her again.”
Frequently Asked Questions
What is content strategy consulting, exactly?
It’s a collaborative process that helps you clarify what to say, where to say it, and how to say it. My consulting focuses on aligning your goals, audience, and expertise into a focused content plan that actually moves the needle.
How much does the Content Strategy Intensive cost?
The full package is $750 CAD (plus applicable sales tax). That includes a 90-minute strategy call, pre-call research, a one-page action plan, access to templates, and a 20-minute follow-up call.
How long does the process take from start to finish?
After you book your call, I’ll send over prep work and do background research. Then we’ll meet, and you’ll get your plan within a few days. The follow-up call is typically booked 4–6 weeks later.
Is this just a one-time session or ongoing support?
The Content Strategy Intensive is a one-time deep dive. That said, the action plan provides clear next steps that you can implement right away. Plus, many clients come back for additional sessions, copywriting or content writing services once they’ve put it into practice.
What kinds of content strategies do you cover?
Every session is custom. We can cover website structure, blog or email strategy, lead magnet planning, content repurposing, visibility goals, or aligning your offers with your content. It’s your time. We’ll focus on what matters most to you.
Clarity is only a couple of calls away.
You’ve got the knowledge. The offers. The audience. Now you just need a strategy to pull it all together.