Hi, I’m Jasmine.

I help creative entrepreneurs, coaches, and start-ups launch and grow their businesses with strategic storytelling.

Before you scroll any further, I’ve got a couple of questions for you…

Have you ever known exactly what you wanted to say but were stuck on how to say it?

Have you ever spent hours crafting social captions or writing copy that gets crickets when you finally hit ‘publish’?

Lastly, do you find it easy to talk about what you do on a call or in person, but when you open your laptop to write something, it all comes out as business-speak?

Trust me, I get it. It can be hard to share your business’ story in a way that’s smart, engaging, and impactful. Well, it was, until you came here. I can work with you to produce copy and content that not only supports your company’s vision and values but also gets real results.

Hey there!
I’m Jasmine.

I’m an award-winning writer, entrepreneur, speaker, and content marketing expert.

As the founder of content marketing consultancy, Jasmine Williams Media, I support a global roster of industry-leading companies and visionaries with done-for-you copywriting, content writing, and content strategy services. You may have seen my byline in a number of places, including CBC, Shopify, Patreon, Zapier, and more.

When I’m not wordsmithing for my lovely clients, I love helping new and aspiring freelancers launch and grow their own businesses. Through my blog, newsletter, Facebook community, and course, I help creative professionals make their freelance dreams come true.

Here’s what I can do for you!


Content Writing


Content Strategy


Kind Words.

“I’ve worked with contractors in the past and the back and forth went on and on like a bad tennis match and by the end I just wanted the project wrapped. So I was SO relieved that this was a super seamless process.

Jasmine is professional, thorough, speedy, and produces projects that require little to zero edits. She’s super responsive to your comments, is great to work with, and the bonus? She’s a good person. Who wouldn’t wanna work with someone like that?!”

Rachel Kelly Make Lemonade


Make Lemonade

“Aside from the quality of your writing and efficiency in turning around edits, I really appreciated your process. I felt quickly enabled to enter a working relationship that would allow maximum autonomy for both of us.

If you’re on the fence about working with Jasmine, I’d say do it!

You won’t be disappointed. Jasmine is sharp, flexible, reliable, collaborative, curious, open, and a great writer.”

Natasha Wahid



“Jasmine was an absolute pleasure to work with! She’s fast, thorough, knowledgeable, organized, and provided us with excellent content on topics that aren’t easy to jump into by any stretch.

I would recommend her to anyone looking for optimized content writing pertaining to business, tech, marketing, advertising, and other topics. Thanks again.”



“I decided to work with Jasmine because I needed guidance on how to structure and organize my content and what to write about.

She helped me break my social media work down into small, manageable chunks. Jasmine listens actively. WOW! She gets it from the onset. She is proactive and knows how to solve problems. I love working with her!”


Real Estate Agent

“I wanted my business to be able to comment on current events related to our industry. While I can write content myself, as a busy founder, I simply don’t have the time.

I have worked with Jasmine previously and particularly trusted her professionalism, academic background, and research experience. She’s professional, timely, and has a good process!”




Press Logos, Toronto Star, Morning Brew, Girlboss, Later, Thinkific, Ownr

On the blog.

Who Hires Freelancers? How To Connect With Potential Clients

Who Hires Freelancers? How To Connect With Potential Clients

So, you’ve decided you want to be a freelancer but you can't help but wonder – who actually hires freelancers? You’ve read all the success stories online and you can’t wait to create a life for yourself where you call the shots, get paid your worth, and take naps...

read more

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