So, who am I and what do I do?
Well, what would you like to know about me?
The simple answer is that I help brands and businesses tell their stories better.
The long answer is that I provide strategic content and social media marketing services for a wide range of businesses. I specialize in creating content for tech and HR companies.
I’m an entrepreneur, award-winning writer, and content marketer. I’m also a public speaker (more on that later!)
Born and raised in Toronto, I have a Bachelor of Journalism from Carleton University and a Master’s in Media Production from Ryerson University. I have held content marketing roles at Futurpreneur Canada, Textbooks for Change, Notable Life, and TalentEgg. (You can check out my LinkedIn profile for the full rundown.)
While I learned so much from the various companies I have worked with, I’ve always wanted to do my own thing.
Even when I had a 9-to-5 job, I was always freelance writing and taking on small marketing gigs on the side. Eventually, my freelance work started taking up more of my time. It got to a point where I had to ask myself, “Do I want to be a side-hustler forever or dive into full-time entrepreneurship?”
In June 2018, I took the leap and started my content marketing consultancy, Jasmine Williams Media.
Since launching my company, I have created content for world-class brands like Spotify, CIBC, H&M and GoDaddy.