So, who am I and what do I do?
I am an award-winning writer, content marketing expert, and founder of Jasmine Williams Media, a Toronto-based content marketing consultancy serving clients in the tech and HR industries.
I help brands and businesses tell their stories better so they can connect with their target audiences and stand out online.
With over five years of professional writing and content marketing experience under her belt, I bring an impressive set of skills to the table for my clients, spanning everything from research to copywriting to content strategy.
I’ve been a guest on the Freedom Lifestyle and Ideas Into Action podcasts. I’m also a highly-requested speaker and panellist (more on that later!)
My signature strategy-first approach to content marketing helps busy entrepreneurs and marketing managers gain clarity on their content priorities and execute complex projects with ease.
Born and raised in Toronto, I have a Bachelor of Journalism from Carleton University and a Master’s in Media Production from Ryerson University. I have held content marketing roles at Futurpreneur Canada, Textbooks for Change, Notable Life, and TalentEgg. (You can check out my LinkedIn profile for the full rundown.)
While I learned so much from the various companies I have worked with, I’ve always wanted to do my own thing.
Even when I had a 9-to-5 job, I was always freelance writing and taking on small marketing gigs on the side. Eventually, my freelance work started taking up more of my time. It got to a point where I had to ask myself, “Do I want to be a side-hustler forever or dive into full-time entrepreneurship?”
In June 2018, I took the leap and started my content marketing consultancy, Jasmine Williams Media.
Since launching my company, I have created content for world-class brands like Spotify, CIBC, H&M and GoDaddy.
When I’m not wordsmithing for my clients, you might find me working on my stand-up comedy routine (for reals), nerding out over content journey mapping or talking somebody’s ear off about RuPaul’s Drag Race.